HMI concept design for new Off-Road car model

My task in our design team was to create HMI concept for new car lines of TANK which is a Chinese high-end off-road vehicle brand launched by GWM ( Great Wall Motor). The TANK brand is dedicated to lead the Chinese off-road vehicle brands and becoming a pioneer in the industry.

By analyzing the brand DNA, market positioning and more, we extracted fundamental elements that can be inherited into our explorations of HMI concept. With this clear vision in mind, we are able to continue supporting client in building the new user ecological experience in the road ahead.